Personal Wealth Potential™ is a calculation that challenges us to know ourselves and our worth. It’s a new way to see ourselves, treat ourselves, treat others, and expect them to treat us.
Personal Wealth Potential™ (PWP™) is the total financial contribution you’re expected to make to your family over your working life. If something were to happen to you, life insurance based on your PWP™ provides loved ones with funds they need to cover daily expenses, pay off debts, and pursue their dreams.
Childcare
$50,000
Healthcare
$75,000
PWP™ isn't just about a number — it's the start of a roadmap for your family's future.
The earnings you bring home each year, reflecting your financial contribution to your household and loved ones.
The number of working years left until retirement, i.e. how long you'll continue to earn income.
The debts and living costs your family faces, including mortgages, loans, and daily expenses.
The assets available to support your family, such as savings accounts, stocks, and retirement funds.
The specific financial needs of your dependents, including tuition, healthcare, and lifestyle.
Long-term financial objectives such as college funds, retirement plans, and significant life events.