Founded in 1905 on Alonzo Herndon's vision of accessible financial security, Atlanta Life has spent more than a century helping families protect what matters, build wealth, and plan for the future.
Atlanta Life was founded by Alonzo Herndon in 1905 on a bold idea: Financial security should be accessible to everyone. Despite being born into slavery, Herndon went on to become a barber shop owner and prolific real estate investor before settling upon his mission to transform communities by generating wealth through life insurance.
"To Herndon, insurance wasn't a product. It was a tool for empowerment."
Atlanta Life offered families dignity, protection, and the ability to plan for their futures, opening doors and creating pathways to prosperity for underserved communities.
For over 120 years, Atlanta Life has been more than an insurance company. We've invested in financial protection, economic development, and community progress. Through economic downturns, industry shifts, and social change, we remained committed to economic empowerment, not just in Atlanta, but across the nation.
In 2023, Atlanta Life Holdings, an Earvin "Magic" Johnson-led insurance holding company, acquired Atlanta Life to carry Herndon's vision into a new generation. Today, we are a technology-driven, agent-led, client-centric insurance provider combining digital tools, data-driven insights, and streamlined service with the trusted guidance of experienced agents.
Discover careers at Atlanta Life shaped by innovation, service, and lasting community impact.
