Guardians of our legacy. Stewards of our future.
Our rich heritage is a story of power, perseverance, family and community. As the lone remaining Black-founded and owned insurance company in the United States, we persevered through our past to become stewards of your future. Today Atlanta Life operates a thriving Group reinsurance business with an Individual Life insurance program on the horizon.
Legacy • Power • Community • Pride • Honor • Prosperity
Reimagining The Future
For more than 100 years, Atlanta Life has provided insurance to help policyholders build wealth for their families. In a new partnership with EquiTrust Life Insurance Company, a Magic Johnson Enterprises company, we are broadening our offerings and our reach to ensure the path to wealth is accessible to all.
In Service To Community
Our founder, Alonzo Herndon, established our guiding principles that inform who we are today. Through the Herndon Foundation, we support next generation of entrepreneurs through education, mentoring, and career development programs. To date the Foundation has given more than $5M to churches, non-profits and educational institutions including significant support for the Civil Rights Movement.